Invitation to Social Media Day

Dear partners, dear socials,

We've talked about it time and again, and time and again we've asked for professional dialogue and inspiration. Now the time has come - we are inviting you to the Thuringia Tourism Social Media Day. We look forward to meeting you, networking and getting creative together!

Please register by 18.12.2024.

By participating in the Social Media Day 2024, you expressly agree to the creation of image and video recordings as well as their use and publication via all available channels for the purpose of public reporting and advertising Thüringer Tourismus GmbH.

📍 Location: Zentralheize Erfurt, Maximilian-Welsch-Str. 6, 99084 Erfurt

🗓 Date: 14.01.2025

👋 Participants: DMOs + brand ambassadors

 

Social Media Day programme

 

09:00 - 09:45: Welcome and introduction

  • Introduction to the day

09:50 - 10:50 a.m.: Expert presentation: Somengo GmbH, Jena

  • Topic ‘Why social media?’: Trends and best practice

10:50 - 11:00 a.m.: Coffee break and networking

11:00 - 12:30: Workshop Creative Content Creation Challenge (CCCC):

  • Let yourself be surprised

12:30 - 13:30: Lunch break together

13:30 - 15:10: Expert lecture: Nicole Bittger ‘Passenger X’

  • Topic ‘Cooperation with influencers’: Content Creator Marketing / Influencer Marketing from the perspective of a content creator, How to find and work successfully with influencers?
  • Discussion about challenges and solutions

15:15 - 15:30: Coffee break and networking

15:30 - 16:30: Feedback and wishes

  • Summary and definition of next steps
  • Opportunities for informal networking and exchange.