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B2B events and fam trips

We host B2B events in Thuringia and product information trips on changing topics. For individual product information trips, we offer advice and support in putting together itineraries. Please contact us to arrange dates and content.

THURINGIA TRAVEL SUMMIT 2026

Heritage meets innovation in the Green Heart of Germany


View across the roofs of Merchants' Bridge towards Erfurt Cathedral © Jens Wegener, Deutsche Zentrale für Tourismus e.V.

From 20 to 23 September Thuringia will be hosting the Thuringia Travel Summit 2026. In cooperation with the German National Tourist Board (DZT) we are inviting representatives from Austria, Belgium, the Czech Republic, Denmark, France, Italy, the Netherlands, Poland, Spain and Switzerland to learn more about Thuringia and get in touch with Thuringian suppliers.
Following the opening event at the world’s first desert and rainforest house, the Danakil at egapark Erfurt, several tours take you through Thuringia on Monday. The tour themes range from UNESCO World Heritage sites, via palaces and castles to cuisine, arts and crafts, and tradition. A B2B workshop in the historic St Peter’s Church in Erfurt on Tuesday offers the opportunity to make direct contact with Thuringian suppliers. The event concludes with a ‘Dinner under the Stars’ at the Zeiss Planetarium in Jena. The world’s longest-serving large-dome projection planetarium houses state-of-the-art audio and video technology, which is unique in Europe.

Please note: Registration for this event is only possible via your local DZT office. We look forward to seeing you in Thuringia!

You can find us at the follwing events:

 

  • 10 June 2026  at the German Workshop in Zurich (Switzerland)
  • 30 September and 01 Oktocer 2026 at the Austria-Roadshow in Vienna and Salzburg
  • 10 November 2026 at the B2B-Workshop in Prague
  • 25 November 2026 at the Germany Workshop in Brussels

Your contacts

Head of International Marketing | B2B International Markets
Annett Morche-Ruthmann
F: +49 (0)361 3742 230 | a.morche-ruthmann@thueringen-entdecken.de
International Markets CH, AT
Carolina von Stojentin
F: +49 (0)361 3742 207 | c.vonstojentin@thueringen-entdecken.de
International Markets DK, PL
Lisa Kramer
F: +49 (0)361 3742 243 | l.kramer@thueringen-entdecken.de
International Market NL
Vanessa Finn
F: +49 (0)361 3742 224 | v.finn@thueringen-entdecken.de
Event Management | B2B German Market
Kerstin Dietrich
F: +49 (0)361 3742 203 | k.dietrich@thueringen-entdecken.de 
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Our office in Erfurt.
A historic place

Older Erfurt residents remember: Where today Thüringer Tourismus GmbH is at home used to be the "Erfurter Hof" hotel. The building is historic. In the middle of the Cold War, on 19 March 1970, the "Erfurt Summit" took place here, a meeting of West German Chancellor Willy Brandt and East German Prime Minister Willy Stoph. A neon sign on the roof commemorates the events and echoes the chants of the crowd gathered on the forecourt: "Willy Brandt to the window". In our conference room on the 2nd floor is the very window where Willy Brandt once waved to the people.